KELLOGG’S
Package Redesign
In grad school, I took a Brand Design class that taught me about how redesigning CPG products can impact a company’s bottom line. As a cereal killer, I took a stab at improving Kellogg’s packaging.
Current Box
To explore how I can improve the design and structure of a cereal box, I asked consumers, “What’s annoying about cereal boxes?” Their survey responses helped me to identify prominent paint points.
PAIN POINTS
O1.“The packaging is so wasteful.”
O2.“The bag is hard to pull open.”
O3.“The cereal crushes too easily.”
O4.“It spills everywhere when I pour it.”
NEW PACKAGING DESIGN
FEATURES
O1. Resealable Lid
Easy to open and provides longer shelf life
O2.Narrow Top
Designed for accurate pouring trajectory
O3.Thick Cartonboard
Protective casing to reduce crushing
O4.Biodegradable Casing
Breaks down even if it isn’t recycled